Book Club Discussion - The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Apr
05
Thursday, 12:00 pm - 1:30 pm
 
Location: Biltmore Court
CFALA Member Center
520 S Grand Ave. Suite 655 
Los Angeles, CA 90071
 
Speaker:  
 
Time: 12:00PM - 12:30PM: Lunch
12:30PM - 1:30PM: Book Discussion
 
Dress: Business Casual
   
 
Add to Calendar 04/05/2018 12:00 PM 04/05/2018 1:30 pM America/Los_Angeles BOOK CLUB DISCUSSION - THE Hidden DNA of Amazon, APple, facebook, and googleThe Four: The Hidden DNA of Amazon, Apple, Facebook, and Google by Scott Galloway  Biltmore Court CFALA Member Center 520 S Grand Ave. Suite 655 Los Angeles, CA 90071 CFALA info@cfala.org false MM/DD/YYYY
A Book Club Sponsored Event

Join us for lunch catered by Mendocino Farms and a discussion of the book: The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google” by author Scott Galloway


NEW YORK TIMES 
BESTSELLER
USA TODAY BESTSELLER


Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. 

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. 

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? 

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. 

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

If you have not had the time to read the whole book or are interested in a summary of what this book is about, please follow this link.

Author

Scott Galloway is a professor at New York University’s Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelope, and Prophet. In 2012, he was named one of the “World’s 50 Best Busi­ness School Professors” by Poets & Quants. His weekly YouTube series, “Winners and Losers,” has generated tens of millions of views. This is his first book.

Registration Fees
$10 | $15 (Non-Member)
Parking Information
Click links for address and rates

Pershing Square Garage: Rates vary

Central Library Parking: Rates vary

Joe's Auto Parks: $12 

Pacific Center Parking: $15


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WARNING: Parking at Millennium Biltmore - $45 Daily Max; $4.50 each 15 minutes
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If you prefer to pay by check please register online and select "purchase order" as your payment option and enter your last name as the purchase order number.

 

Mail check to: 
CFA Society of Los Angeles, 520 S. Grand Ave, Suite 655, Los Angeles CA 90071.

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Cancellations
Table reservations are non-refundable. Other cancellations must be received in writing by 9:00 am the day prior to the event to receive a refund. No phone cancellations are accepted. Please fax to the CFALA office at (213) 613-1233 or e-mail info@cfala.org. Member “no-shows” will be billed the difference between the member fee and the non-member fee for the event which is posted on the CFALA website.
Chair: 
Don Brown, CFA
As a participant in the CFA Institute Approved-Provider Program, the CFA Society of Los Angeles has determined that this program qualifies for 1 credit hours. If you are a CFA Institute member, CE credit for your participation in this program will be automatically recorded in your CE Diary.
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