10-15-2014 Applied Behavioral Finance Research Update Panel

Wednesday, October 15, 2014

Jason A. Voss, CFA
Content Director at CFA Institute


Ron Rimkus, CFA,
Content Director at CFA Institute

Chairs:  Larry Brody and Mark Harbour, CFA

An Applied Behavioral Finance Group Sponsored Event

This program is a dual approach to advancements in Behavioral Finance. We are honored to host two esteemed colleagues who have professionally managed portfolios plus more recently actively researched behavioral techniques for investment decision-making.

Jason Voss approaches the topic from an understanding of how right brain function generates alpha.  He presents ideas for adding creativity, intuition, and insight for investment analysis.

Ron Rimkus appreciates the advances in Behavioral Finance, but cautions us regarding the limits of its application.  He applies perceptions to both specific investment issues, as well as the supply chain of the investment world.  Ron expands the use of Behavioral Finance theory to include alerts for misperceptions.

We believe this program will enhance your understanding of how to apply, with discretion, more recent research findings in your investment analyses and decision-making.

A specific description of their separate talks is provided below.

The Role of the Right Brain in Investing

Jason Voss, CFA, Content Director CFA Institute

Jason believes that right brain thinking is more important than left brain thinking in investing. The reason is not that right brain thinking and its holism, creativity, and intuition is superior to left brain thinking. Instead it is that most investors overlook the power of the right brain so there is limited competition in this space. Consequently, the right brain is a rich source of alpha. Voss will discuss useful models that highlight the importance of the right brain, as well as how to unleash its power. Emphasis on applications for increasing your creativity, intuition, and insight are the central focus of the discussion. Voss will also discuss the limitations and caveats of right brain thinking.

Implementing Behavioral Finance – Application and Limits

Ron Rimkus, CFA Content Director CFA Institute

While Ron is a believer in the behavioral finance literature, he urges caution in its application. Ron will discuss practical applications of behavioral finance with an emphasis on its edges and limitations.  This can be achieved by focusing on both perception and fundamentals.  Regarding perception, Ron will explore application of behavioral concepts not only at target companies, but also inside the investment supply chain (consultants, institutional clients, as well as within the investment organization).  Regarding fundamentals, Ron will explore the role of company analysis, industry analysis, global capital flows and monetary policy. By utilizing a more holistic approach, Ron will help define where fundamentals end and misperception begins.

Jason A. Voss, CFA
is Content Director at CFA Institute and author of the 2011 Foreword Reviews Business and Economics Book of the Year finalist, The Intuitive Investor. He was co-Portfolio Manager of the Davis Appreciation & Income Fund which earned a Lipper #1 ranking and was one of Morningstar’s first ten mutual funds given a Stewardship Grade of “A.” Voss has been published in the Journal of Private Equity and the Journal of Behavioral Finance and given numerous press interviews to the likes of the Wall Street Journal and the BBC.  He earned his B.A. in Economics, and MBA from the University of Colorado.




Ron Rimkus, CFA,
is a content director at CFA Institute, where he focuses on economics and alternative investments. Current research interests include systemic risk, global macro analysis, and monetary policy.  Ron previously served as director of large-cap equity products for BB&T Asset Management, where he managed a mutual fund and institutional accounts as well as led a team of research analysts, regional portfolio managers, client service specialists, and marketing staff. He also served as a senior vice president and lead portfolio manager of large-cap equity products at Mesirow Financial. Rimkus earned BA degrees in Economics and O.B. M. from Brown University and an MBA from the Anderson School of Management at UCLA.



As a participant in the CFA Institute Approved-Provider Program, the
CFA Society of Los Angeles has determined that this program qualifies
for 1 credit hours. If you are a CFA Institute member, CE credit for
your participation in this program will be automatically recorded in your CE Diary.

Registration Links:
CFALA Members: $20.00 (place cursor on amount for link)
Student Discount: $30.00 (Valid Student ID required at the event)
Non-members: $50.00 (place cursor on amount for link)

Date: Wednesday, October 15, 2014

Time: 12:00pm – 1:30pm, Lunch

Location: Omni Los Angeles
251 South Olive Street
Los Angeles, CA 90071
For directions call hotel: (213) 617-3300
Event parking at the Omni $12.00

Dress Code: Business Casual

Payment Information:

Methods of payment accepted: Visa/Mastercard, American Express and Discover. If you prefer to pay by check please register online and select "purchase order" as your payment option and enter your last name as the purchase order number. Mail check to: CFA Society of Los Angeles, 520 S. Grand Ave, Suite 370, Los Angeles CA 90071.

*Credit card payments will only be accepted through the secure online registration, and not by phone or email.


Cancellations must be received in writing by 9:00 am the day prior to the event. No phone cancellations are accepted. Please fax to the CFALA office at (213) 613-1233 or e-mail info@cfala.org. Member “no-shows” will be billed the non-member fee ($50) for the event which is posted on the CFALA website.


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